UTOPIA

Brief: To create a Gender Neutral Campaign for ASOS.

Concept: To create a photo story of a world where you do not need to fit into a specific box to enjoy wearing makeup. Being perfect is simply being yourself.

Photography

The concept of ASOS's Face and Body Campaign (Anyone can wear makeup) allowed me to explore and set the scene of a magical, flowery utopia world.

The photoshoot had a variety of men and women models to highlight the fact that makeup is for all.

I photographed and edited all images, used for the Marketing Campaign.