FEED YOUR WANDERLUST
Brief: To create an integrated marketing campaign and short film to engage the consumer of the brand Skinny Dip.
Concept: Using layering and mixed media to create a tranquil and immersive holiday experience.
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Skinny Dip - Fashion Film
My Role: Director.
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Our short Fashion Film focused on the concept of Travel, promoting Skinny Dips Travel section.
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To set the scene we created an immerse travel experience with inspiration from our film influence (Kill Bill).
We took inspiration from the Tarantino shooting style. The close-ups, layered imagery, split screens, and symmetry and incorporated this into our Fashion Film.
Behind The Scenes
Concept Moodboard
The final concept mood board was inspired by a natural and cool colour palate. We took inspiration from different photographers and our film influence (Kill Bill)
This was created using InDesign.
Social Media
Objective: To raise brand awareness and connect with the consumer.
Creating a separate travel Instagram adds excitement to the brand and creates a build-up for consumers to follow and engage with.
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To create Instagram content I used Adobe Indesign and to create phone mockups I used Adobe Photoshop.
Website
Objective: Bring to life the Travel section of the brand, to engage with consumers and buy the products.
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To create website content I used Adobe Indesign and to create website mockup I used Adobe Photoshop.
Gifts
Order Bag
Press Gift Bag
Objective: Create excitement around the marketing campaign and engage with consumers, making them feel special and treated. (Followers to create Instagram content by tagging us on socials)
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To create website content I used Adobe Indesign and to create website mockup I used Adobe Photoshop.
Pop Up Event
Objective: Engage consumers to interact with the brand/campaign.
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To create the Pop Up Event Mockups I used Adobe Photoshop.