HEY HONEY
Project Aims :
To provide a platform dedicated to conversations around changing the way we view our bodies.
To provide a space for women to openly share stories, encouraging other women to feel open to share theres
To educate and create awareness of a diverse range of women, supporting a community of inclusivity.
The Problem :
We think we are free to look and behave how we want, but in reality, this is all an illusion.
The Big Idea :
To retire the idea of perfection, embrace our individuality and celebrate diversity, by encouraging open conversation.
Photography
Print Advertisment
Objective: To create awareness and attract the consumer
Measured by: Increased Traffic on social media and website
To create print content I used Adobe Indesign and to create print mockups I used Adobe Photoshop.
Social Media
Objective: To create awareness and build consumer engagement.
Measured by: Increased Traffic on social media and website.
To create print Instagram content I used Adobe Indesign and to create phone mockups I used Adobe Photoshop.
Website
Objective: To create awareness and attract the consumer
Measured by: Increased Traffic on social media, website, and how many people are purchasing the zine through the website.
To create website content I used Adobe Indesign and to create website mockup I used Adobe Photoshop.
Zine
Objective: To create awareness around taboo topics. Create a safe space for women to share their stories.
Measured by: The amount of orders from collaboration, and orders from the website.
To create the Zine I used Adobe Indesign and to create the Zine mockups I used Adobe Photoshop.
The content of the zine is filled with my own photography. I used Adobe Photoshop and Adobe InDesign to edit an layer the imagery. I additionally interviewed young girls as primary research, to include as diary entries for the zine.
Dissertation
Project Topic: How the illusion of freedom has negatively impacted Female Empowerment.
Brief: To find a space in the market, and with your research create a new innovative brand and marketing campaign.
My Dissertation Magazine was one of the biggest projects I have created using Indesign.