CORNETTO INSIEMI
In my final year at University, I got the opportunity to work with Unilever on a live brief with Cornetto.
Cornetto's Brief: To design a consumer experience for Gen Z and Millenials which will focus on soft serve and is something that can be repeated and valued by the customer.
The Big Idea: To rebrand Cornetto, appealing to the new consumer by preserving culture, connecting generations, and making memories.
Concept Moodboard
The concept was inspired by Cornetto’s Italian roots. Combining heritage and culture to appeal to a new consumer, while maintaining their current audience.
I have taken inspiration from a variety of different brands, historical films, and music to create my Concept Moodbaord using Adobe Indesign.
Print Advertisement
Objective: To raise brand awareness and to engage the new consumer.
To create print content I used Adobe Indesign and to create print mockups I used Adobe Photoshop.
Social Media
Objective: To raise brand awareness and connect with the consumer
To create Instagram content I used Adobe Indesign and to create phone mockups I used Adobe Photoshop.
Website
Objective: Engage with consumers
To create website content I used Adobe Indesign and to create website mockup I used Adobe Photoshop.
Pop Up Event
Objective: Engage consumers to interact with the brand/campaign
To create the Pop Up Event Mockups I used Adobe Photoshop.
Store Mockup
The launch of the new soft serve Ice Cream machine in corner shops.
To create the Ice Cream machine and store mockup I used Adobe Photoshop.